The legend of TIA MARIA dates back to the mid-17th century
HISTORICAL MILESTONES: 1980’s
Allure of the 80’s – However, what really launched TIA MARIA on an international scale in the 1980’s was its first television ad campaign. Thanks to the sensual beauty of Iman – famous supermodel and wife of British rock star David Bowie – TIA MARIA acquired an exotic image and introduced a new generation to the mysterious dark liqueur. Today, this ad – with its enigmatic “dark spirit” strap line – is still remembered.