Allure of the 80’s – However, what really launched TIA MARIA on an international scale in the 1980’s was its first television ad campaign. Thanks to the sensual beauty of Iman – famous supermodel and wife of British rock star David Bowie – TIA MARIA acquired an exotic image and introduced a new generation to the mysterious dark liqueur. Today, this ad – with its enigmatic “dark spirit” strap line – is still remembered.

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