Alt-J and the art of the music video


Already tipped for Mercury Prize glory on November 1 and featured in our top ten, British alternative pop quartet Alt-J have even won the nod from the French cultural elite. When shopping around for a project to unite contemporary artists and music, French production company COSA hit on Alt-J’s Fitzpleasure from their album An Awesome Wave as the perfect foil for controversial Belgian artist Wim Delvoye. Delvoye is known for contrasting the sublime and sinful, using religious iconography for maximum shock value. The video was shot over a day at his Paris studio and then the Louvre where he currently has an exhibition and which opened its doors to a video shoot for the first time. Tim Steiner, who allowed his back to be transformed into a work of art when it was tattooed by Delvoye (and was auctioned for $200,000 to be claimed upon his death) also features.

Alt-J will shortly tour the UK, starting in Glasgow on 29 October.

 

Pierfrancesco Pacoda

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